In an effort to create an enabling environment for youth comprehensive sexuality education (CSE), being innovative and creative is imperative to reach a wider audience in regards to sharing key messages on ending early and unintended teenage pregnancies, safe sex practices, healthy relationships, and ways to reduce the HIV prevalence rate in South Sudan.
“One of the innovative ways in which we have been successful in reaching out to youth is using the commercial transport Buses in various locations in Juba town. It is a mobile campaign platform to create awareness for people sitting in the bus from one point to another station in South Sudan” narrated Manuela Madong, Project Manager, AMREF South Sudan Staff.
AMREF with support from UNFPA use top influencers has enabled us to reach a wider audience and create awareness on the importance of comprehensive sexuality education through targeted messages on key issues on well-being of young people, women and entire community to thrive.
During the Bus outreach, AMREF enlisted the help of comedian VIP as sexual reproductive health and rights influencer to engage with people. “In the bus we engage in a fun, informative, and interactive way with people. This strategy has helped to reduce the stigma around discussions on sexuality and promote candid conversations on matters pertaining to sexual and reproductive health” the VIP Comedian said with so much fun.
AMREF with support from UNFPA use top influencers has enabled us to reach a wider audience and create awareness on the importance of comprehensive sexuality education through targeted messages on key issues on well-being of young people, women and entire community to thrive. The use of the Mini-Bus and comedian VIP influencer has helped the campaign to resonate deeply with different people. The engaging and interactive nature of the sessions ensures that young people are always eager to learn more. During this outreach, people take videos of the session to go and share back with families and friends which is a clear indication that the message is appreciated. It has been a fruitful strategy in creating an enabling environment for youth and people to understand comprehensive sexuality education (CSE) to the extent that many in the buses recommended for a continuous session in the buses though display of educative videos in the bus and also mobile massive campaigns.
